CRM FAQ - IC vs Non-IC Lead Identification in Client CRM

Created by Samantha.madtha, Modified on Fri, 20 Feb at 1:25 PM by Samantha.madtha

Q: How can we differentiate between IC and non-IC leads in a client’s CRM?


IC (Instant Connect) leads can be differentiated from non-IC leads by passing an additional parameter in the lead payload and mapping it correctly within the client’s CRM. 



What Our Tech Team Can Do

We can send an additional parameter in the payload, for example:

  • lead_type: ic_lead (or similar agreed value)

However, before implementation, we require confirmation from the client on:

  1. The exact parameter name (key) to be used

  2. The exact value that should be passed for IC leads

Once these details are confirmed, our Tech team can include the parameter in the payload accordingly.


What the Client Must Do

On their CRM side, the client must:

  • Create a dedicated field (e.g., checkbox, dropdown, or text field)

  • Confirm the field’s API key/parameter name

  • Confirm the value that should be mapped for IC leads

  • Ensure the CRM is configured to capture and display this parameter

Without proper CRM-side configuration, the IC differentiation will not reflect correctly even if the parameter is sent.

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